Case Study1 【Case Study】 How a fast-rising Korean coffee-mix brand ran three completely different campaign concepts across Japan, Korea, and the United States at once How a fast-rising Korean coffee-mix brand ran three completely different campaign concepts across Japan, Korea, and the United States at once This is the case of a fast-rising Korean coffee-mix brand that ran a simultaneous campaign presenting the product in a completely different way in each of three markets — Japan, Korea, and the United States. Japan is one of the largest sources of travelers.. 2026. 8. 6. Previous 1 Next