E-Commerce Law in the Philippines: Seller ID, Liability & Orders E-Commerce Law in the Philippines: Seller ID, Liability & OrdersKey PointsThe Internet Transactions Act's transitory period ended in June 2025 and its identity and disclosure duties are now livePlatforms carry subsidiary liability where they fail to act with ordinary diligence or to remove infringing goods after noticeTakedown orders rose from 171 in the second half of 2025 to 268 in the first h.. 2026. 9. 11. AI Endorsers in Korea: Virtual Influencers, Disclosure & KFTC Rules AI Endorsers in Korea: Virtual Influencers, Disclosure & KFTC RulesKey PointsKorea's KFTC made AI-generated virtual people a recognised endorser category, effective 1 June 2026The label has to sit next to the figure for as long as it appears, not in the captionLabelling does not make a claim of personal experience lawful, because a synthetic presenter has none to reportKorea now regulates synthe.. 2026. 9. 7. Halal Marketing in Indonesia: Certification Deadline, Claims & Creators Halal Marketing in Indonesia: Certification Deadline, Claims & CreatorsKey PointsHalal certification becomes compulsory for micro and small food producers on 18 October 2026, and for imported products on 17 October 2026Affiliate and live selling put the halal claim in a creator's mouth in real time, with no approval stepCertification has to be a launch dependency, and creator briefs have to name.. 2026. 9. 6. Online Safety in Malaysia: Platform Codes, Age Checks & RM10m Penalties Online Safety in Malaysia: Platform Codes, Age Checks & RM10m PenaltiesKey PointsMalaysia's Child Protection Code and Risk Mitigation Code took effect on 1 June 2026, backed by penalties of up to RM10 million under the Online Safety Act 2025Platforms must restrict access to reported content within four hours, and paid creator posts sit in the same queue as everything elseClear a backup asset for.. 2026. 9. 5. Social Commerce in Korea: TikTok Shop Delay, YouTube Shopping & Naver Social Commerce in Korea: TikTok Shop Delay, YouTube Shopping & NaverKey PointsTikTok Korea said in August 2026 that TikTok Shop will not open domestically this year, with at least six months' notice before any launchCafe24's August 2026 YouTube Creator Partnership API integration puts creator-linked selling on YouTubeBuild the commerce layer on YouTube Shopping and Naver, and keep short-form fo.. 2026. 9. 4. FTC Rules in the United States: Disclosure, Reviews & Brand Liability FTC Rules in the United States: Disclosure, Reviews & Brand LiabilityKey PointsUS creator ad spend reached $37 billion in 2025, up 26% year over year, while creator earnings from brand deals alone came to $10.52 billionThe FTC's December 2025 warning letters put a price on non-compliance: up to $53,088 per violation, with each post capable of counting separatelyLiability sits with the advertiser.. 2026. 8. 29. Influencer Marketing in Thailand: Nano Influencers, Rate Cards & Rosters Influencer Marketing in Thailand: Nano Influencers, Rate Cards & RostersKey PointsThailand's influencer market was worth 45 billion baht in 2024, with 15 to 20% annual growth forecast through 2029In IdeasLabs' first-half 2025 campaign book, nano and micro creators took 71.5% of paid influencer work and mid-tier and larger creators under 7%Build the first Thai roster from nano and micro creators .. 2026. 8. 29. Global Marketing Highlights : From stealth marketing enforcement in Japan and a new short-form channel in Korea to silent buyers in Thailand and group-chat selling in Malaysia — what brands need to know August 2026Stay ahead in global marketing with the MegaEvolution Global Market Digest — your source for curated insights from markets around the world, We analyze local articles to deliver on-the-ground perspectives on influencer marketing, emerging trends, and broader societal shifts.Highlights:Vietnam:TikTok Shop Is the Only Big Platform Still Taking Share as Shoppers Turn Price-FirstTikTok Sh.. 2026. 8. 27. Influencer Marketing in the United States: Market Size, Platforms & FTC Rules Influencer Marketing in the United States: Market Size, Platforms & FTC RulesHypothesis: The United States leads the global influencer marketing industry not simply on spend, but on three testable dimensions: (1) market scale and platform investment, (2) integration of influencer content with direct commerce (social commerce), and (3) the strictness and enforcement intensity of its regulatory fr.. 2026. 8. 20. Vol. 12 | Influencer Marketing Global Market Digest August 2026 Stay ahead in global marketing with the MegaEvolution Global Market Digest — your source for curated insights from markets around the world, We analyze local articles to deliver on-the-ground perspectives on influencer marketing, emerging trends, and broader societal shifts.Highlights:Indonesia: Indonesia becomes TikTok Shop's second-largest market, and its live-commerce boom rewrite.. 2026. 8. 14. TikTok Shop in Vietnam: Market Share, Livestream Selling & KOC Strategy TikTok Shop in Vietnam: Market Share, Livestream Selling & KOC StrategyKey pointsVietnam's five biggest marketplaces reached VND 318.9 trillion in 2024 (+37.4%), and 2025 revenue across the top four is estimated at about VND 429.66 trillion (~US$16.5 billion, +35%).TikTok Shop more than doubled its GMV in 2024 and reached 29% share (+11 points), now #2 behind Shopee.On TikTok Shop, discovery and.. 2026. 8. 12. Influencer Marketing in Japan: Consumer Trust, Ad Skepticism & Mid-Tier Creators Influencer Marketing in Japan: Consumer Trust, Ad Skepticism & Mid-Tier CreatorsKey pointsJapan's influencer market hit ¥86B in 2024 (+116%), but audiences treat #PR posts as ads (36.4%)Trust hinges on decency and balance: manners (30.6%) and showing both sides (29.7%)Shift from celebrity reach to a vetted mid-tier roster plus real reviewsJapan's influencer spend is growing fast but rewards trus.. 2026. 8. 8. 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