Global Marketing Highlights : Live and creator-led selling gain share across Southeast Asia and platforms fold creator deals into their own tools in Korea and the United States — what brands need to know September 2026Stay ahead in global marketing with the MegaEvolution Global Market Digest — your source for curated insights from markets around the world, We analyze local articles to deliver on-the-ground perspectives on influencer marketing, emerging trends, and broader societal shifts.Highlights:Thailand:Content Commerce Reaches 37 Percent of Regional Platform Sales as AI Hosts Undercut Human.. 2026. 9. 30. AI Disclosure in Indonesia: E-Commerce Rules, Labelling & Creator Briefs AI Disclosure in Indonesia: E-Commerce Rules, Labelling & Creator BriefsKey PointsPermendag 19/2026 replaced the 2023 e-commerce regulation in June 2026Article 47(2) requires a label when AI produces, displays, recommends or promotes a productBrands need a per-asset record of AI use before creator campaigns go liveIndonesia replaced its e-commerce regulation in June 2026, and the new one covers .. 2026. 9. 26. Creator Payments in Malaysia: Influencer Tax, Gifted Goods & Invoices Creator Payments in Malaysia: Influencer Tax, Gifted Goods & InvoicesKey PointsMalaysian influencer income is business income, and gifted products count as paymentVersion 4.9 of the e-Invoice guideline sets out when the buyer, not the creator, must issue the documentAffiliates paid on commission most likely fall under self-billing, where the brand issues the e-InvoiceMalaysia's tax authority now.. 2026. 9. 26. Financial Influencers in Indonesia: OJK Rules, Licensing & Brand Duty Financial Influencers in Indonesia: OJK Rules, Licensing & Brand DutyKey PointsOJK announced POJK 6/2026 on 24 June 2026, covering financial education, marketing and product recommendationRecommending digital asset products requires competency certification, and recommending capital market products requires an investment adviser licenceWhen a financial firm uses a creator for marketing, the firm.. 2026. 9. 26. Live Commerce in Vietnam: Seller Verification, Affiliate Rules & Duties Live Commerce in Vietnam: Seller Verification, Affiliate Rules & DutiesKey PointsVietnam's Law on E-Commerce 122/2025/QH15 has covered livestream selling and affiliate marketing since 1 July 2026Platforms must verify a livestream seller's identity before broadcast, and creators must refuse sellers who cannot produce the product documentsBrands should build a document pack per SKU and rewrite cre.. 2026. 9. 18. Health Product Claims in Thailand: FDA Rules & Script Liability Health Product Claims in Thailand: FDA Rules & Script LiabilityKey PointsThailand's FDA revised its cosmetics advertising manual in 2024 and named influencers among those who have to follow itA Consumer Council proposal published in September 2026 would widen the Food Act definition of a food business operator to cover influencers and script writersBrands should clear claim wording centrally and.. 2026. 9. 18. Teen Audiences in the US: App Store Age Checks & Parental Consent Teen Audiences in the US: App Store Age Checks & Parental ConsentKey PointsTexas SB 2420 has required app store age verification and parental consent for minors since 1 January 2026The Supreme Court declined to block enforcement on 6 July 2026, so the law operates while the constitutional challenge continuesBrands should check whether creator audiences include minors in the affected states, and .. 2026. 9. 18. Global Marketing Highlights : From new takedown and AI-labelling rules in Malaysia and Thailand to smaller creators taking budget in Vietnam and the Philippines — what brands need to know September 2026Stay ahead in global marketing with the MegaEvolution Global Market Digest — your source for curated insights from markets around the world, We analyze local articles to deliver on-the-ground perspectives on influencer marketing, emerging trends, and broader societal shifts.Highlights:Malaysia:Online Safety Act Sets Takedown Deadlines in Hours and Makes Directors Personally LiableM.. 2026. 9. 13. Social Commerce in Japan: TikTok Shop, LIVE Selling & Buyers Over 35 Social Commerce in Japan: TikTok Shop, LIVE Selling & Buyers Over 35Key PointsMore than 70% of TikTok Shop Japan's first-year GMV started with a video or a LIVE stream, and about 60% of that content-led volume came from LIVERoughly 60% of the user base is aged 35 or over, which reverses the casting assumption most overseas teams bringAt the largest sellers, over 90% of video-driven GMV runs on a.. 2026. 9. 13. Stealth Marketing Rules in Japan: Gifting, UGC Reuse & Disclosure Stealth Marketing Rules in Japan: Gifting, UGC Reuse & DisclosureKey PointsThe Consumer Affairs Agency's 29 June 2026 order reached the reuse of solicited posts on the company's own site and its Rakuten and Yahoo! Shopping pagesJapan's revised industry guideline says a disclosure has to survive the copy and has to stay visible through a long videoA gifting programme needs a reuse clause in the c.. 2026. 9. 13. Micro-Drama in China: Brand Integration, Budget Tiers & Placement Micro-Drama in China: Brand Integration, Budget Tiers & PlacementKey PointsChina's micro-drama market is forecast above 120 billion yuan in 2026, and the budget a brand sets decides which review track its series entersFrom 1 January 2026 a key micro-drama means an investment of 3 million yuan or more, and an ordinary one starts at 1 millionThe regulator's May 2026 plan gives selected works a fix.. 2026. 9. 12. Influencer Tax in the Philippines: BIR Seal Badge, QR & Vetting Influencer Tax in the Philippines: BIR Seal Badge, QR & VettingKey PointsA circular issued on 29 April 2026 requires Filipino creators and influencers to display a BIR Registration Seal Badge where they do business onlineThe badge carries a QR code that resolves to the bureau's verification address, so a brand can check registration before signingAsk for a registration warranty in the creator co.. 2026. 9. 12. Previous 1 2 3 4 5 Next
