Influencer Disclosure in Thailand: Hired Advertisers, Fines & Live Sales Influencer Disclosure in Thailand: Hired Advertisers, Fines & Live SalesKey PointsThailand's draft Consumer Protection Act amendment would require influencers, live streamers and affiliate marketers to disclose paid posts, including posts about free or discounted products.The OCPB signed a memorandum with five advertising-sector partners in September 2026 that expects disclosure in reviews, live.. 2026. 10. 11. Political Creators in the US: AB 1130, Paid Post Fines & the PAID Act Political Creators in the US: AB 1130, Paid Post Fines & the PAID ActKey PointsAbout one in five US adults, and 38% of 18 to 29 year olds, regularly get news from news influencers.Under California's AB 1130, a paid creator and the committee that paid them are jointly liable for a missing disclaimer, with penalties applying to posts from 2027.Brands that fund ballot measure committees or share cr.. 2026. 10. 10. Global Marketing Highlights : Paid live streams in South Korea and the US and new creator rules in Thailand and California — what brands need to know October 2026Stay ahead in global marketing with the MegaEvolution Global Market Digest — your source for curated insights from markets around the world, We analyze local articles to deliver on-the-ground perspectives on influencer marketing, emerging trends, and broader societal shifts.Highlights:Japan:LINE Is Used by 92.9 Percent of People, While TikTok Has Doubled Its Users but Reaches Only 36.. 2026. 10. 10. Counterfeits in Vietnam: Livestream Fakes, Takedowns & Creator Vetting Counterfeits in Vietnam: Livestream Fakes, Takedowns & Creator VettingKey PointsVietnam recorded 67,937 smuggling, trade fraud and counterfeit violations in H1 2026, up 36.66%, and named cyberspace and e-commerce, where sellers use livestreams, as the hardest area.Decree 248 requires platforms to remove infringing listings within 24 hours of a request from the authorities; the MOIT removed 9,000.. 2026. 10. 10. Health Supplements in Vietnam: TikTok Shop Sales, Ad Licensing & KOL Fines Health Supplements in Vietnam: TikTok Shop Sales, Ad Licensing & KOL FinesKey PointsOnline supplement sales fell 22% in the year to April 2026, grew again in the first half of 2026, and TikTok Shop took 62.1% of that revenue.Since 1 July 2026, supplement ad content has to be approved by the province, and under Decree 87 a creator who promotes a product they have not used can be fined up to 100 m.. 2026. 10. 9. Finfluencers in the US: FINRA Rule 2210, SEC Exams & Pay Per Account Finfluencers in the US: FINRA Rule 2210, SEC Exams & Pay Per AccountKey Points61% of US investors under 35 use social media influencer recommendations when making investment decisions, against 26% of all investors.FINRA's July 2026 proposal, not yet adopted, would supervise posts by risk and names finfluencer endorsement as a risk factor; the SEC is already examining how advisers pay influencers.. 2026. 10. 9. Inbound Tourism in Japan: SNS Trip Planning, US Visitors & Tax Refunds Inbound Tourism in Japan: SNS Trip Planning, US Visitors & Tax RefundsKey PointsSocial platforms (43.3%) and video sites (39.6%) were the most useful pre-trip sources for visitors to Japan in 2025; the official JNTO website was cited by 12.2%The US became the largest inbound spending market in April to June 2026, while Chinese spending fell by almost halfFrom 1 November 2026, tax-free shoppers p.. 2026. 10. 3. Silver Shoppers in China: 618 Growth, Health Claims & Creator Vetting Silver Shoppers in China: 618 Growth, Health Claims & Creator VettingKey PointsOlder users were the only group whose attention to 618 content rose in 2026, from 19.5% to 25.2%SAMR is fining livestream health claims aimed at older buyers, on Douyin and on sellers' own appsBrands need to vet creators and scripts for health claims before targeting older audiencesChina's online audience is ageing fa.. 2026. 10. 3. Digital Payments in the Philippines: QR Ph, Merchant Accounts & GCash IPO Digital Payments in the Philippines: QR Ph, Merchant Accounts & GCash IPOKey PointsDigital payments made up 64.7% of Philippine retail payment volume in 2025, and QR Ph transactions rose from 174.34 million to 2.47 billionA May 2026 BSP memo tells payment providers to separate merchant accounts from personal ones, which reaches sellers who collect sales into personal walletsBrands should route c.. 2026. 10. 3. Health Food Ads in Japan: Affiliate Liability, Claim Checks & Mall Listings Health Food Ads in Japan: Affiliate Liability, Claim Checks & Mall ListingsKey PointsJapan's affiliate market is forecast at ¥459.8 billion for FY2025, and its traffic is moving from SEO blogs to social and video.The CAA flagged 126 health food products from 117 online sellers in April-June 2026, and more than 100 sellers in each of the last five quarters.An advertiser that leaves claim wording .. 2026. 10. 2. WeChat Channels in China: Double 11 Push, Creator Sales & Mini Shop WeChat Channels in China: Double 11 Push, Creator Sales & Mini ShopKey PointsWeChat Channels user time grew more than 20% in Q2 2026, and Tencent's marketing revenue rose 22% to 43.6 billion yuan.Advertisers on the Channels creator matching platform grew 154% in 2025, and Channels led all platforms in growth for domestic beauty brands in H1 2026.WeChat Shop's Double 11 subsidies of up to 100% on.. 2026. 10. 2. AI Ads in the Philippines: ASC Disclosure, Likeness Consent & Deepfakes AI Ads in the Philippines: ASC Disclosure, Likeness Consent & DeepfakesKey PointsSince 21 September 2026, Philippine ads with AI-made or AI-enhanced content must carry a visible AI disclosure under ASC Circular 2026-014.Filipinos are the most familiar with generative AI in Southeast Asia, yet it scores lowest on trust of any technology category they rate (67.3 out of 100).Brands should audit cre.. 2026. 10. 2. Previous 1 2 3 4 5 Next
